#Papyrus font on avatar movie

Upon its release in 2009, the James Cameron film was mocked due to its use of the papyrus font in its logo.

#Papyrus font on avatar movie

' When we realized that the movie was going to expand into a franchise and we'd have other IPs, we went out and created our own font that we're now using, and we call it Toruk, and it's available for people to use,' Landau told Entertainment Weekly, noting that he 'absolutely' saw the SNL bit. It's not seen in the film's opening or closing credits, nor on the title card, but is featured in moments where a character is subtitled. In short, yes, Avatar: The Way of Water DOES feature the Papyrus font. The plot similarities between Avatar and Dances With Wolves are unmistakable – a wounded veteran (Kevin Costner) moves to a new frontier that his people want to exploit for its natural resources. Though the main logo for Avatar: The Way of Water is no longer in Papyrus, does the movie still use it elsewhere? Spoilers for the movie follow. “Come on, y'all – these are billion dollar movies! Does Avatar 2 still use Papyrus? “Well, they didn't use Papyrus, but they DID still forget to kern,” artist Kyle T Webster wrote on Twitter. Once it's pointed out, it's hard to unsee that the film essentially looks like it's called AVATA R: The Way of Water. Also the font used for the chapter titles as well as the title of the first movie is Papyrus. 'The way of the water' part of the poster looks very similar to Penumbra Half Serif Regular. When we realized that the movie was going to expand into a franchise and we'd have other IPs, we went out and created our own font that we're now using, and we call it Toruk, and it's available for people to use.' What font is Avatar the way of water? The former senior vice president of creative advertising for 20th Century Fox willingly takes credit for selecting and tweaking the movie's much-maligned font, but he doesn't mince words. There actually is one single person responsible for Avatar's Papyrus-esque logo: Peter Stougaard. But it was definitely funny, especially since it’s managed to get a good laugh out of Cameron himself.Avatar's use of a slightly modified Papyrus font has been the subject of much mockery since the film's 2009 release, most notably in an SNL sketch starring Ryan Gosling. The SNL font sketch made it to the forty third season of the comedy series, with The Notebook actor Ryan Gosling as the star in thee three-minute sketch, wherein he briefly mocked the use of Papyrus for Avatar‘s main logo and poster. Time to move out of your mom’s basement, Ryan! And if Papyrus resonates with the issues of Indigenous cultures in the public consciousness, then that fits well with ‘Avatar,’ so I’m not losing any sleep over it.” Ryan Gosling needs to get out more, instead of freaking out over our font. Of course, it was trolled mercilessly as a lazy choice, but frankly, I like the font. I was not aware that our font was an off-the-shelf thing I assumed the art department or the title company came up with it. “Just think of how much we could have grossed if it wasn’t for that damn font.

Related: “We’re not doing any of this on scuba”: James Cameron Made 7-Year-Old Actor Breathe Underwater For Avatar 2 Without Equipment to Achieve His Desired Results That Will Change Hollywood A still from Avatar (2009) And contrary to public opinion, the Canadian filmmaker was actually not all that bothered about choosing Papyrus for the first film’s poster, claiming that he even liked the font. In a conversation about his upcoming sequel to the sci-fi/adventure film, Avatar: The Way of Water, with Empire, James Cameron was asked to share his two cents on the Saturday Night Live font sketch ridiculing his choice of font for Avatar (2009).

James Cameron Talks About Using Papyrus Font for Avatar